How to Create User Profiles and Prioritize User Needs
Creating User Profiles is something I learned during my 6 years at Razorfish, but how to do this in an effective and engaging way is something that I have learned over the last 10 years at The Groop....
View ArticleWhat is Alignmentization?
Ok I will admit that Alignmentization sounds like a crazy made up work, and maybe that is because it is. Groop strategy director Barrett Morse coined it in this episode of This Week in Web Design where...
View ArticleWhy is The TechCrunch Redesign Like Paris Hilton Doing a Sex Tape?
In this episode we define how users enter, are activated and become engaged with the website. If you have watched the previous three episodes and watched us define the users, define the website's...
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